International business strategy Essay Example | Topics and Well Written Essays - 2000 words

International business strategy - Essay Example As a direct result of this factor, businesses/organizations and entities rise or fall based upon the overall level of and effective culture that they are able to create within their respective divisions. Similarly, the external representation of culture is what impacts upon the consumers and in product/service users. As one can easily understand, and effective culture will create a positive feeling and likely generate a degree of returning consumers whereas negative aspects of culture will reduce overall sales and profitability and discourage repeat buyers of goods or services from integrating with a given company/organization within the future. As a means of understanding and defining the impact of culture plays upon a business entity, the following analysis will seek to understand the case of Shangri-La hotel group; an Asian hospitality chain that has sought to integrate its products and services into a more global market within the past several years. Firstly, due to the overall l evel of success that Shangri-La has been able to experience over the past several years, the reader/analyst can and should come to a unique understanding of the fact that the culture of this entity is ultimately a powerful positive motivator in determining the success that it has had in the past and will likely seek to continue to generate into the future. In short, it can be understood that the role of culture within Shangri-La holds a vitally important role in helping the firm to achieve the runaway success that it has within the broader markets of Asia. Before seeking to analyze the role in which culture has played in furthering and promoting the profitability and success of Shangri-La, this analysis will seek to briefly analyze and discuss some of the key cultural aspects that this author has selected to determine and define the level of service and success that of the far been realized. Although the following will not be an exhaustive list, it is the understanding of this parti cular analyst that these factors are of the utmost importance and have contributed greatly to the success and profitability that had been realized within the past several years. More importantly, as a result of a discussion and analysis of these factors, the reader can come to an understanding that in order for the firm to continue to display such a level of success and profitability, regardless of the particular market that they wish to integrate with, it is necessary for the business entity to continue to put forward these â€Å"best practices†. The term â€Å"Shangri-La† itself has come to mean a great many things throughout the world culture. However, the term is most basically understood as some type of ethereal paradise in which the eternal youth and happiness can be achieved. At an even more basic definition, within Asian cultures, Shangri-La means â€Å"eternal youth, peace, and tranquility†. Although will not be the purpose of this brief analysis to exp lain the means by which a name brand can promote a particular identity with regards to the consumer, as well as with regards to the derivation and promotion of a particular culture, these aspects must nonetheless be appreciated. In seeking to promote this idea of a paradise and tranquil place in which weary travelers can set their worries aside and enjoy and appreciate the solace that the hotel chain